PLAN
The most important phase, where we identify and assess the strengths and weaknesses of your property in relationship with the market. We gather data from several sources and develop a custom plan to highlight the value points of the property. My team advises you on possible improvements and the preparation of your home for showings. We plan the Promotion Campaign.
- Research Current Listings and Recent Sales
- Research Property Records
- Prepare CMA (Comparative Market Analysis)
- Analyze sales data
- Evaluate your Property’s potential value in relation to neighboring properties
- Develop initial marketing strategy
- Meet and discuss alternatives
- Provide advise on improvements
- Prepare an initial Seller’s Estimate of Proceeds sheet based on our estimated final sales price
PROMOTION
The Promotion phase is where we tell the world about your property in its best light. We design a specialized program combining advertising, networking, special events, our worldwide prospects database and much more.
- Advertising Strategy collateral (property photographs,
yard sign, marketing brochures, fact sheets, print ad design, postcards, etc)
- Prepare MLS (Multiple Listing Service) data for the property, making the property’s information instantly available to thousands of Realtors internationally.
- Install Electronic Lockbox
- Promote and Conduct open house events
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Announce special bulletin in the electronic MLS
- Direct Mail Campaign
- Contact your neighbors to let them know your property is for sale. (Neighbors can be a wonderful source of buyers through friends and colleagues.)
- Telemarketing Campaign
- Advertising Campaign (Print, Video, Web)
- Schedule and Conduct custom showings
- Follow up with all prospects, analyze feedback
- Present and discuss findings, tune strategy
DEAL
This is the Negotiating phase. Now we have identified one or more serious buyers that have expressed a continuing interest in your property. We receive an initial offer and start the negotiating process. We might have more than one offer active on the table, a good situation... but a lot of work remains to be done to keep it all flowing smoothly.
- Analyze the offers’ terms in their entirety. A higher offer does not necessarily mean it is the best offer as the terms might be unattainable.
- Meet with your Attorney
- Make arrangements for subsequent showings to active prospects with ongoing interest
- Prepare and submit additional information requested by prospects
- Assist in presenting counter offers
- After all the changes, contingencies and other terms are agreed upon, we have a Contract!; and the clock starts ticking towards the Closing.
SALE
In the Sale phase, we monitor the execution of the contract terms, the contingencies, financing, appraisals, inspections, last minute repairs, and many more items that have to be completed before closing.
